About the Best Products
Finding the perfect gift can be tough. Let us assist you.
We understand that gift-giving can be challenging. The planning takes time, finding the perfect gift for someone can be tricky, and it often feels like every guide out there recommends the same options. For many, the entire process can be stressful. That’s where Best Products comes in. We aim to simplify your gifting experience, helping you save time while finding unique and exciting gifts. We’re here to make your journey from research to purchase quicker, answer your most pressing gifting questions, and ultimately help you bring joy to your recipient.
Our team of expert editors dedicates over 400 hours each week to researching products, conducting hands-on tests, interviewing industry professionals, studying market trends, analyzing consumer feedback, and crafting detailed, yet accessible reviews. We don’t rely on algorithms or software to pick our products—they are carefully selected, researched, and tested by our team to ensure you get the best options available.
The level of research and testing for each piece of content can vary, depending on the complexity of the product. Some items, like rotating car seats or wireless earbuds, require in-depth analysis, while others give us the opportunity to showcase our skills in discovery and curation, such as when we put together guides on long-flight essentials or inspirational gifts. At times, we dive right into hands-on testing (like when we tried out the innovative magnetic window cleaner), and other times, we find ourselves buried under countless browser tabs filled with brand details and product information.
We’ll highlight the top options within each category and provide a detailed product comparison, ensuring you can make an informed decision that aligns with your needs and budget. Additionally, we’ll keep you updated on the latest and most trending items across a variety of sectors, including tech, beauty, home, parenting, and more. If you haven’t found exactly what you’re looking for, then we haven’t done our job right.
Why You Can Rely on Us
Since our launch in 2015, we’ve reviewed hundreds of thousands of products, and we only recommend items we would personally buy. Our process starts with hours of research and preliminary product testing before we finalize our top picks in each category. Our editors dedicate days — sometimes even weeks — to researching and comparing various models, reading consumer reviews, studying competitor coverage, testing products firsthand, and using them in everyday situations.
Each review is crafted by one or more editors who bring several years of expertise in their respective fields. Our team members are deeply knowledgeable about the products they review and have extensive experience writing for well-established brands across various industries. Many of our editors have previously worked for respected publications such as Cosmopolitan, Food & Wine, Travel & Leisure, Parenting.com, USAToday.com, NYMag.com, GearPatrol.com, and many others. This wealth of experience and diverse background ensures that every review is both comprehensive and insightful, backed by a genuine understanding of the industry and a commitment to providing you with accurate, trustworthy recommendations.
We only recommend products we would personally choose to buy.
After a review is written, we put it through a thorough process before it goes live. The content passes through several stages, involving a photo editor, copy editor, senior editor, and site director, all of whom provide valuable feedback to ensure accuracy and quality before it’s approved for publication. This multi-step process guarantees that the information is reliable and that all products are readily available to consumers. Additionally, we often shoot product images in-house, giving our audience an exclusive look—sometimes even a first look—at newly released gadgets and trending items, along with a true sense of whether they live up to their claims.
How many people are involved when testing a product in person?
We make it a point to involve as many editors as possible in the testing process, as each editor brings their own unique perspective and valuable insight to the table. However, we maintain a consistent and formal testing approach across all reviews to ensure fairness and accuracy. For instance, our home decor editor personally tested a set of linen sheets and had five other editors contribute to the evaluation over the course of a month. This collaborative testing process involved assessing various factors such as the durability over time, how the sheets held up after multiple washes, and the softness of the fabric against the skin. By gathering diverse opinions and perspectives, we can provide a more comprehensive and well-rounded review, ensuring that every aspect of a product is thoroughly tested and considered.
How frequently do you update your content?
Our editorial team stays proactive in keeping our content up to date. We update some content in real time, particularly when there are significant changes or new releases, while a large portion of our content is refreshed on a monthly basis. Additionally, we revisit and update certain content every three months to ensure that the latest products, trends, and industry shifts are accurately reflected. This approach not only keeps our reviews and recommendations current, but it also allows us to align our content with seasonal changes, so our readers always have access to timely and relevant information tailored to their needs.
Do products sent to your team get featured on the site?
We frequently receive a wide array of products from various brands and companies, but only a small fraction—roughly 5 to 10%—ever make it onto our site. When something is sent to us without prior consultation or alignment with our editorial needs, we still take the time to thoroughly evaluate it. Each product that comes our way, regardless of how it was submitted, undergoes the same rigorous vetting process. This includes in-depth research, hands-on testing, and careful analysis to ensure it meets our standards and aligns with what our audience values.
If there’s a particular product that catches our interest or fits into a specific story or review category we’re working on, we won’t hesitate to reach out directly to request a sample for further consideration. Alternatively, if we believe strongly in the potential of a product and want to include it in our content, we may even purchase it outright using our editorial budget. Our goal is always to provide honest, well-informed recommendations that resonate with our readers, whether the product was sent to us unsolicited, requested specifically, or bought by us independently. Every item featured on our platform has earned its place through this meticulous evaluation process.
Is it possible for companies to pay to have their products or services featured on your site?
We maintain a strict policy of editorial integrity and transparency, ensuring that the recommendations and content we publish are driven solely by our team’s expertise, research, and genuine opinions. We do not accept payment from companies in exchange for editorial inclusion—this means that any product, service, or brand featured in our organic content has earned its place based on merit and alignment with our standards, not because of financial incentives.
However, we do offer opportunities for brands to collaborate with us on sponsored content, which is always clearly labeled to ensure full transparency with our audience. Sponsored pieces are distinctly marked as “In Partnership With” or “Created for” an outside brand, and they typically include the brand’s logo to differentiate them from our organic editorial content. This approach allows us to work with brands in a way that supports our operations while maintaining a clear distinction between paid partnerships and our independent recommendations. Our commitment is to provide value to our readers through trustworthy, unbiased content, regardless of whether a piece is sponsored or purely editorial.
When do you decide to use original photography instead of stock imagery, and vice versa?
We take great pride in capturing products through our in-house photography process because it gives us the creative freedom to present items in a fresh and unique way that stands out from the typical images you might find online. Our approach allows us to highlight the details, features, and overall essence of each product, offering our audience a more engaging and authentic perspective.
This is made possible by our incredibly talented photo and design team, whose expertise ensures that every shot is thoughtful and visually compelling. In fact, our photographer brings a specialized background in product photography, which enables us to experiment with angles, lighting, and compositions that truly make each item shine. Over time, we’ve had the opportunity to photograph an incredibly diverse range of products—from high-tech gadgets like Fitbits to practical everyday items like gardening gloves, and even creative tools like fitness journals. Each shoot is tailored to bring out the best in the product while staying true to its purpose and appeal.
That said, there are instances where stock imagery may be used, particularly when original photography isn’t feasible due to time constraints, resource limitations, or specific editorial needs. However, our preference will always lean toward original photography whenever possible, as it aligns with our commitment to delivering content that feels personal, curated, and distinctively ours.
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